TELEGROW

Telegram bot advertising

Reach users inside Telegram bots with ad messages and banners. Match the placement context to your product, and give people a clear reason to open your bot, channel or website.

Start Campaign

An ad inside a bot, with a clear destination

In-bot advertising is a placement within a participating bot’s experience. It is different from sending unsolicited messages to a scraped list of Telegram accounts. Available ad positions, message formats and audience options depend on each publisher and are confirmed before launch.

Prepare for the first click and the first start

A good ad needs a useful destination. If you are promoting a bot, explain what happens after Start and make the first useful action easy to find. Add campaign parameters to your start link where your bot supports them, so that a visit can be distinguished from an activation.

Keep the ad focused on one action.
Check that the destination works in Telegram.
Separate clicks, bot starts and meaningful conversions.

Plan and review the campaign in Telegrow

Choose bot placements in your workspace, add the audience, creative, destination and budget, and submit for review. The team confirms suitable sources and terms, then arranges the placements. Reports contain the source data that is available for the campaign and show when it was updated.

Common questions

Can I choose specific bot audiences?

You can specify country, language and interests. Actual targeting options and available sources must be confirmed for the placement.

What should I measure besides clicks?

For your own bot, track attributed starts and the action that matters to the business, such as registration, an enquiry or a purchase. A click is not the same as an active user.

All campaign guides and FAQ →

Prepare your campaign

Bring your product, audience, creative and budget together in Telegrow.

Start Campaign