Telegram Ads or sponsored placements?

Understand the difference before buying

Telegram Ads is Telegram’s official advertising product, with its own rules and buying flow. A sponsored channel post appears in a channel feed. A bot advertisement appears within a bot experience, while a mini app placement appears inside a game or service. Telegrow is an independent workspace for channel posts, bot advertisements and mini app campaigns.

Review the destination as well as the ad

Before submitting, make sure the promoted product is clear and the destination matches the ad. Prepare concise copy and suitable materials, and check the current official guidelines. The account, creative and targeting requirements can differ from those for direct channel posts.

• Describe the product accurately, without unsupported claims.
• Check that your destination is accessible and complete.
• Confirm placement rules and commercial terms before funding a launch.

Create a draft and submit it for review

The Telegrow workspace currently offers Channel posts, Bot advertisement and Mini apps. Choose one of these formats, set the relevant audience preferences, add your creative and submit it for review. Official Telegram Ads are a separate system; this guide explains the distinction.