FAQ and guides

Choose Create campaign, enter a name and destination link, then select a format and goal. Set your audience, add copy and an image if needed, choose a budget and submit for review. Complete required fields before moving forward. You can save a draft and finish later.

Choose one of three formats: Channel posts, Bot advertisement or Mini apps. The available goals are traffic, subscribers and leads. The team confirms suitable sources and placement terms. Launches are currently handled manually.

Open the audience lists, search and select multiple entries. You can add custom values or paste a comma-separated list. Remove an entry with its cross button. If you leave the fields empty, agree the audience with the team. Channel posts use countries, channel languages and topics, with optional preferred channels and AI channel matching. Bot advertisement uses audience languages, bot categories and ad formats: impressions or broadcasts. Mini apps use categories, Android/iOS/Web and two ad types: Interstitial or Rewarded. The team confirms availability for the selected source before launch.

At the Creative step, choose a static JPG, PNG or WEBP file from your device. The limit is 10 MB and 4096 pixels per side. A preview appears after upload. Save the campaign to make the image available to the team. Contact your manager about video and other materials.

The copy and image should match the product and destination page. Use readable text and verifiable facts. The team confirms the exact image and format requirements for the selected network before launch.

Choose Generate with AI at the Creative step. The service reads available information from your destination link and uses the selected audience. Additional instructions are optional. Generate three texts, one image or both. If the page is private or unavailable, add a description manually. Select a result and check its facts before review. Each account has five generations per day.

New campaigns start with a default budget of $100. The minimum budget for submission is $50. Balances and spend use USD. Your top-up amount and an individual campaign budget are separate settings.

The budget step shows the billing model, client prices including the Telegrow service fee and an estimated result for your formats and geos. CPM is per 1,000 impressions; CPC is per click. Sends and fixed placements use separate rates. Mixed billing models have no combined forecast. If a rate is pending, submit the campaign for pricing review. Accept the proposed price in your campaign before budget reservation and launch. Accepted campaign prices stay locked when the rate card changes.

Enter an amount in Balance and select Crypto. Create a Cryptomus invoice and open checkout. Check the currency, network, amount and expiry time. Funds appear after payment confirmation; returning from checkout alone does not credit your wallet. You can check the invoice status in your account.

Choose Card or Company invoice, enter an amount and create a request. Open @hvhelp in Telegram and share the request ID. Your manager will collect company details for an invoice. Funds are credited after the team verifies receipt.

The campaign enters In review. The team can approve it, request changes or reject it with a note. If funds are insufficient, its status becomes Awaiting funds. After budget reservation it is Ready to launch. The team launches placements externally and confirms the launch in Telegrow.

Some funds may be reserved for approved campaigns. Available balance equals total balance minus reservations. Confirmed advertising spend is charged against the reservation. Completing a campaign releases the unused reservation.

Open Analytics or the campaign details. The team uploads verified source data such as impressions, clicks and spend. Reports show their last update time. Missing data is displayed as a dash. These reports are not real-time.

Choose Request pause on an active campaign. The team stops the placements and confirms it; they may continue until confirmation. Drafts and campaigns marked Changes requested can be edited. Contact your manager about changes to an already launched campaign.